Essays on AEO, AI search, and real estate marketing.
Reddit is the most-cited domain in AI search. Here's the real estate agent's playbook for Reddit AEO — karma, subreddits, comment format, and the 90-day plan that compounds.
14 min readSelina Eizik
The definitive 2026 benchmarks for AI search visibility in real estate. 91% of agents are invisible in ChatGPT, Perplexity, and Google AI Overviews. Here's the data — and what to do about it.
16 min readSelina Eizik
AEO, GEO, and Local AEO get used interchangeably and they shouldn't. Here's the clear breakdown of what each one is, which site type it fits, and exactly what to do to win in each.
12 min readSelina Eizik
Why Person schema and a personal authority site are the foundation of AEO. How structured identity, an entity graph, and one canonical source make AI tools cite you instead of someone else.
11 min readSelina Eizik
Stop re-explaining context to ChatGPT every conversation. These 7 Custom GPTs become permanent assistants that know your market, your voice, and your workflow.
9 min readSelina Eizik
A library of 50+ tested AI prompts for real estate agents — strategy, listings, buyers, research, and client communication. Copy, paste, customize.
14 min readSelina Eizik
Star count gets you considered. Review content gets you cited. Here's the 5-step system to earn reviews that ChatGPT, Perplexity, and Google AI Overviews actually use.
9 min readSelina Eizik
Most agents chase listing-side mindshare. Buyer's-agent AEO is wide open in 2026 — and buyers are doing more AI research than sellers. Here's how to own it.
9 min readSelina Eizik
New construction buyers ask AI more questions than any other buyer segment. Here's how new construction specialists own those queries inside ChatGPT and Perplexity.
10 min readSelina Eizik
Luxury buyers research relentlessly before contacting an agent. Here's how to be the name ChatGPT, Perplexity, and Google AI Overviews recommend in your high-end market.
11 min readSelina Eizik
A non-technical, copy-and-paste guide to schema markup for real estate agents. Includes the 5 schema types every agent needs and JSON-LD examples you can use today.
9 min readSelina Eizik
The exact, copy-and-paste checklist real estate agents can use to AEO-optimize every page on their website. Page, content, site, and monthly maintenance — all in one place.
11 min readSelina Eizik
The 8 tactics that get real estate agents featured inside Google AI Overviews — the new top-of-page real estate above traditional search results.
10 min readSelina Eizik
The exact tactics that get real estate agents and brokers cited inside Perplexity AI. Original data, structured answers, and the citations that actually compound.
9 min readSelina Eizik
The exact 12 tactics that get real estate agents cited inside ChatGPT — ranked by leverage, with a 30-day execution plan you can start today.
13 min readSelina Eizik
The best free AI tools for new real estate agents in 2026. A complete starter stack — strategy, writing, research, presentations — for $0.
6 min readSelina Eizik
The best ChatGPT alternatives for real estate agents in 2026 — Claude, Perplexity, Gemini, and more. Which to use when, and why most agents should use multiple.
7 min readSelina Eizik
The best AI listing description generators for real estate agents in 2026 — ranked, reviewed, and tested on real properties. Plus my favorite prompt.
7 min readSelina Eizik
Gamma vs Canva for real estate agents — head-to-head on listing decks, social carousels, and brand control. Clear winner for each use case.
7 min readSelina Eizik
ChatGPT vs Perplexity for real estate agents — head-to-head on research, strategy, and everyday workflow. Clear verdict on which to use when.
7 min readSelina Eizik
ChatGPT vs Claude for real estate agents — head-to-head on listing copy, strategy, emails, and pricing. The clear winner for each job, plus when to use both.
8 min readSelina Eizik
The 5 AI tools every real estate agent needs in 2026 — framed as roles on your AI marketing team. From the KW Family Reunion stage to your daily workflow.
11 min readSelina Eizik
The 2026 playbook for real estate agents who want to show up in AI search. What AEO is, why it matters now, and the exact steps to get cited.
12 min readSelina Eizik
SEO got you ranked on Google. AEO gets you cited inside ChatGPT, Perplexity and Google AI Overviews. Here's how they differ — and how to do both.
9 min readSelina Eizik
Buyers are quietly replacing Google with ChatGPT for realtor research. Here's exactly what they ask, who gets recommended, and how to be that agent.
10 min readSelina Eizik